The tradition began in 1955 after a Colorado
Springs-based Sears Roebuck & Co. advertisement misprinted the
telephone number for children to call Santa.
Instead of reaching Santa, the phone number put kids through to the
CONAD
Commander-in-Chief's operations "hotline." The
Director of Operations at the time, Colonel Harry Shoup, had his staff
check the radar for indications of Santa making
his way south from the North Pole. Children who called were given
updates
on his location, and a tradition was born."
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